LOGO
The client was looking for a cartoon mascot for the brand with a heavy illustration centric brand identity. Below are initial logo sketches.
The client was happy with the praying donut character and felt it suited the brand name and concept, but requested I render it in an edgier tattoo based style.
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/32c9374f-c217-4385-a70f-02576bbc4a51_rw_1200.png?h=a8fe258227c755ad31bb7bd7c7bfb906)
FINAL LOGO
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/242978c8-d77e-40d3-85e5-f08de3443265_rw_1200.png?h=9cf8ec6ab1dcf909e0a2e69f31260457)
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/83d3b34b-cd74-48a0-b05c-34b79bb76157_rw_1200.png?h=e953b952c4909970a527d2de6f42cbd5)
BOX DESIGN
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/860ddc0a-e77e-4686-b162-c52fbac52a23_rw_1200.png?h=b92a0c06304b49ed7e3fb0dd587f2097)
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/e62cb349-4209-42f1-a343-d5bb839d97f6_rw_1200.png?h=dff91b57922a8524c8a4d5b682e852bb)
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/28ea5136-2170-44d2-9df6-919dcd9ced4b_rw_1200.png?h=8992bfa8ab8f9bcd491fc80a030b3cf8)
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/d91c987d-6391-4131-91e6-cf0c7d5b91dd_rw_1200.png?h=a03dc9a602d7d6453ef7f71bc195fd55)
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/608a58ae-bba7-498b-afc4-f20818a0e0bd_rw_1200.png?h=3d7e3d3e9e77a35b46460a0e67e1a0d7)
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/e007db76-a75a-434e-9b32-8206d9319066_rw_1200.png?h=6342b2336f36b8b8e2e2aa3177ac4bc3)
EDITORIAL
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/a1c4f9a6-0b62-4a40-9840-c22c936a8baa_rw_1920.png?h=82587975fa1ab7d4b275751682dfbeef)
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/1ba84c0d-dc84-4c95-a59e-a808d1d9ba46_rw_1920.png?h=40a760b3f45e9a718d876b5482419d4e)
MERCHANDISE
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/71afda19-8bbd-407c-8a24-82342dba6a96_rw_1920.png?h=05c6ba8196525bf420498ddb2d4741d5)
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/735c1e06-9fd7-4834-8091-88ee7da56c14_rw_1920.png?h=31f41f10733bb88a2908fc17e3c5abde)
![](https://cdn.myportfolio.com/baed0dd5-ed8b-450a-8501-8ccded8873cf/7bac5702-a8f3-41e2-b4b5-469c86783fb8_rw_1920.png?h=a4dbb4cdb3ec7fe8584d180fc917f4bd)