MyD Social Media

Social media posts for a health based fresh juice company with added supplements. This company had zero prior branding and wanted to build the brand from scratch by creating an online presence. Three branding options were presented to the client.

OPTION 1

Create superhero mascots for the two primary juices MyCurcumin and MyD. Convey information through comic storytelling in an educational manner.

Preliminary sketches below.

OPTION 2

A family based narrative, using various members of a family to outline the benefits of the product. The idea was to build familiarity and appeal to the family unit as a health based drink.

OPTION 3

Focus primarily on the product, with minimal illustrative flourishes and get creative with the production design during the photoshoot.

As a newer brand the client decided to go with option 3 and focus on the product. This project is ongoing.

↑Back to Top