Filly Swimwear

Minimalistic line work illustrations for custom clothing labels/branding for new swimwear line launching in February 2021. The work is to be used for Filly's hang tags as well as to promote the brand on all future social media platforms and branding collateral.

MOODBOARD

Above is a moodboard I created based on the clients brief to outline the look and feel of the brand. The concept was to convey fun, sexy, luxury and beauty through expression and mood, using simple linework that includes a variety of accessories like headbands, bows, statement earrings, with a strong emphasis on both angular and softer features in the various female models.

TRIALS

FINALS

From a total of 16 illustrations created, below are the six illustrations finalized by the client. Each one represents a single swimsuit in the 6 piece limited edition collection.

HANG TAG MOCK UPS

↑Back to Top